8 Tips to Running a Successful Locksmith Business
The first of 8 Tips to running a successful locksmith business requires the business owner to follow standard business practices. Standard business practice can be applied to any service-based enterprise but is especially important in the locksmith business because more often than not, it is an owner-operated business. Customer retention by default relies on the client being able to expect that the service they use respects standard operating procedures that constitutes quality and in the case of locksmiths – privacy and trust.
To retain customers and benefit from one of the most important advertising tool (word-of-mouth) a successful locksmith business must:
- Be consistent and honest in prices and quality of service. This is especially important in order to gain word-of-mouth customers. If there are variations in prices of the same product or if one customer is charged a ½ hour travel and his next door neighbor is not, word will get out fast.
- Be available twenty-four hours for emergency service and maintain standard business hours during which the customer can call and expect a call back in an acceptable amount of time (not more than two hours or immediately during an emergency). It would pay to have an answering service once the business can handle the extra cost and still retain profit.
- Be transparent. Since locks are a security business it is essential that the customer know they can trust the locksmith business they choose to use. By providing an address, name, phone number, email address clearly on the invoice or included in advertisements the locksmith is assuring his customers and potential customers that he works with transparency.
- Be punctual. If the appointment is for 2 pm and the locksmith is running late then call the client and let them know. By doing so, the locksmith is respecting the customer and will likely be forgiven for being tardy. No one likes to wait, so planning and adhering to a schedule by keeping in mind additional time eating activities such as traffic, phone calls, and invoicing helps combat leaving the client waiting.
- Be ready for business by ensuring that the products needed for the job are in stock. There is nothing worse than selling a product and then having to substitute another or keep the customer waiting while the locksmith re-stocks. Being ready of course doesn’t mean the locksmith has to carry every brand in his van but carrying a full variety of barrels and keys, a selection of locks and functional tools and machinery is vital to running a successful locksmith business.
- Have an online presence. Locksmith websites that are current and contain up to date, relevant content are the business cards of the present. The website should contain a list of products for the customer to choose from, a few client testimonies, current location, times of operating hours, contact information and a phone number inviting queries or appointments.
- Finally the locksmith should be a professional who is presentable, owns the proper tools and ensures the client’s home or business is left as he found it.
A Successful Locksmith Business begins with great customer service.